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Client / Enterprise / SystemsTATA IIS — Tata Indian Institute of Skills

The systembehind the skills.

Tata Indian Institute of Skills (Tata IIS) is a Tata Group initiative, in partnership with the Ministry of Skill Development and Entrepreneurship (MSDE), established to build world-class skill institutes in Mumbai and Ahmedabad. Backed by Tata values, we deliver industry-grade, outcome-driven training in emerging technical and service skills, transforming India's demographic advantage into workplace excellence.

Campaign artwork: a trainee in safety glasses in profile, the campus workshops and machining bays composited inside the silhouette.
Powered by
  • Tata Trusts
  • Skill India
  • Government of Gujarat
  • Ministry of Skill Development & Entrepreneurship
The institute

Who we are.

Tata IIS is a Section 8 company set up by the Tata Group. It runs two campuses — Ahmedabad and Mumbai — each built with the Ministry of Skill Development & Entrepreneurship.

The IIS Ahmedabad building, its name lettered across the upper facade.
IIS Ahmedabad logo

The Indian Institute of Skills (IIS) Ahmedabad, established by Tata IIS (a Section 8 company set up by the Tata Group) in collaboration with the Ministry of Skill Development & Entrepreneurship (MSDE) and the Government of Gujarat (GoG), aims to empower India’s youth. Located on a 20-acre campus in Nasmed village, it features state-of-the-art infrastructure designed for job-oriented learning. With advanced labs and classrooms, IIS Ahmedabad is dedicated to equipping youth with the essential skills needed for professional success.

The glazed frontage of the IIS Mumbai campus at Chunabhatti.
IIS Mumbai logo

The Indian Institute of Skills Mumbai, established by Tata IIS (a Section 8 company set up by the Tata Group) in collaboration with the Ministry of Skill Development & Entrepreneurship (MSDE), Government of India, aims to empower India’s youth. Located on a 4+ acre campus in Chunabhatti, it features state-of-the-art infrastructure designed for job-oriented learning. With advanced labs and classrooms, IIS Mumbai is dedicated to equipping youth with the essential skills needed for professional success.

About the brand.

The wordmark was refined to bring the institute into the wider Tata identity — rebuilt on the group’s own typeface, so it reads as part of the family at every size and on every surface.

02.1

Before and after

BeforeThe institute's earlier wordmark: TATA IIS in blue, over its full name.
A humanist sans, beside the Tata group mark.
AfterThe current Tata IIS wordmark, set in Copperplate Gothic Bold.
Copperplate Gothic Bold — the Tata Trusts face.
  1. The proposal

    Rather than draw a new voice, adopt the parent's. I put Copperplate Gothic Bold — Tata Trusts' own face — to the institute's name.

  2. The rulebook

    It carried: “Designed in the signature Tata Trusts font”, at a fixed 4:1 ratio the guidelines read as fourfold growth — academic excellence, industry relevance, skill development, sustainability.

02.2

One vision, three identities

Two campuses opened under that mark, and each needed a voice of its own without breaking from it. All three rulebooks share the same construction, exclusion zone and behaviour, and part company only on colour and geometry.

  • Copperplate Gothic Bold — the Tata Trusts face.

  • The tree of knowledge: dots through the canopy for the skills taught, a bark of individuals grown to one purpose, and the letters IIS standing in it as figures.

    • Blue #0d3857
    • Orange #ed6f24
  • Two parallelograms and triangles climbing an elevated S: rising expertise and progression, set in bold Poppins for stability and structure.

    • Violet #502f7d
    • Teal #00a2b4
    • Indigo #504596

Handbook

From the first batch on, every trainee has started with a handbook: the institute, set out in one place, and room to record the journey ahead.

The cover01 / 10

IIS Ahmedabad
  1. Course details, fee and attendance policies, the pledge, and a declaration each trainee signs.

  2. Ruled pages for notes, sketches and drawings, kept alongside the course.

  3. Riddles, a crossword, sudoku, matchstick and logic puzzles — and a chess problem to finish.

  4. Riffle the right-hand pages and, in the lower corner, a boy sets birds free from a cage.

    The flipbook: a boy opens a cage and the birds fly free
  5. The key to every puzzle is a QR code, tucked onto one of the back pages.

  6. Set in IIS Ahmedabad’s and IIS Mumbai’s own colours, with separate editions for Culinary at Ahmedabad and Retail at Mumbai.

A flipbook in the corner

Every right-hand page of the handbook, from the first week on, carries one small drawing in its lower corner. On its own each is easy to miss — a figure in the margin of a page of notes, or beside the week’s puzzle. Riffle the pages under a thumb and they move.

A boy arrives first, as a scatter of dots that thickens, page by page, into a silhouette. He raises his arms. Above his head a birdcage gathers out of the same faint grain until it is drawn in full, held up to the sky.

Each drawing is small enough to sit beneath a page of notes without crowding it, and quiet enough to be passed over — until a trainee, idly turning pages, catches one moving.

Then a bird leaves it. Another follows, and another, each one a grey ghost before it settles into black — until a line of them climbs away from the cage, up and out across the corner of the page.

By the last pages the boy still holds the cage up high, and the birds have reached the very edge of the corner, as if one more page would see them gone.

Nothing in the handbook points to it. It was drawn to be found, a frame at a time, by anyone in the habit of turning pages — a small reward for that habit, and a picture of what the course is for: an open door, and somewhere to fly.

Mockups

Before anything went to print or production, it was staged in place — signage and billboards, gates and glass, flags, caps, T-shirts and vehicles — in each of the three themes.

In three themes

All 56 mockups

Print Collateral

Ink on every surface the institute owns — a calling card in the hand, a fifteen-foot board on the wall, and the whole system in between.

16 subsections · 212 piecesEach tile turns through its own · click to open

Mockups to reality

From screento campus.

The same work, photographed where it now stands — standees beside their machines, posters on the corridor walls, quotations in the halls.

12 pieces installed · 4 with their designPoint at one to see its design · click to open

The campus,on camera.

Photography | Videography | Editing

Alongside the design, the camera — on industry visits, on testimonials, and at the institute's events and across its campus — and the films cut from it, in the same three visual themes as everything else.

Design for Digital Platforms

The same system online: a social grid in three voices, mastheads for the institute’s own pages, and the placement deck.

Proposals · Files to follow

Work that ran ahead of the brief — put forward, not yet commissioned.

  • Proposed Brand System
  • Proposed Website
  • Proposed Brochure — Trifold

Socials 13

All

Website banners 1

All

Presentations 4

All

AI Solutions

Tools built to take the repetitive work off the studio's hands.

Cerci — Certificate Maker

IIS Ahmedabad theme

An offline desktop app that sets each trainee’s details onto the approved certificate artwork, untouched: three institute themes, brand templates, and a whole batch from one spreadsheet.

H3LEN — Hyper 3D Landscape Environment

Explore in 3D (opens in a new tab)
The Ahmedabad campus, on load

The Ahmedabad campus as a photoreal 3D capture, built from drone footage by Gaussian splatting — fly it with the mouse and keys, or take the guided tour.

Also: Screensaver · files to follow

My Role

I joined Tata IIS as its first designer and left as Lead Manager, having built the institute's visual identity from the wordmark outward. Two campuses opened in that time — Ahmedabad and Mumbai — each needing a dialect of its own without breaking from the parent mark, so the work ran in three voices at once: Tata IIS, IIS Ahmedabad, IIS Mumbai. I wrote the logo rulebooks, set the colour and typography law, and applied it to everything the institute touches — visiting cards, trainee IDs, certificates, brochures, campus posters, ceremony backdrops, lab boards, the social system, website banners and the films — much of it made alongside the people who would use it: instructors and admissions staff.

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