Two years of briefs I set myself, and the craft they left behind.
A master's in visual communication is really an argument about how much of design is thinking and how much is making. This is the case for both — identity and packaging worked through to production, a performance identity, print, and the fieldwork that fed all of it. What was written rather than made is in Publications; what was drawn by hand is in Art.
Unitedworld Institute of Design — UID is one of India's most sought-after design institutes, teaching across communication, product, interior, fashion and mobility design from campuses in Ahmedabad, the NCR and Bengaluru.
Puran Studios
A film studio that makes its case for the planet, given a mark that says so: a leaf with a strip of film for a midrib. Taken from the exploration sheet through language, type and colour, then out onto cards, a record sleeve, a hardcover, signage and a billboard.
Farm Stacks
Hydroponic produce packaged as a structure first — a net that stacks, ships and opens without waste, printed, folded and built by hand before any surface was drawn. The zine that documents it runs through to a second brief, the Griffin Muffin Co.
Read the full zineNirvaan
Identity and campaign for a movement performance — built on the warmth of the body against the geometry of the space it moves through.
Posters
Warli-form Himalaya posters and a public-health campaign — folk vocabulary put to work on contemporary print.
The Trip
Fieldwork, and the photographs that came back with it — backwaters, boats and long light. The reference library everything else borrowed from.