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Catalogue · 01 / 04

Puran Studios

A studio identity of one's own: a film-strip leaf mark, a colour and type system, and its applications — from a billboard's "Design. Nature." line to a business card and a book jacket.

The postgraduate brief that becomes a thesis statement: invent a studio, then behave like it exists. Puran's mark folds a film strip into a leaf; the guidelines commit to two greens and a film-stock brown; and the applications — billboard, card, vinyl, hardcover — are treated as deliverables, not decorations. Coursework, presented like finished practice.

7 pages · shown in full