Brand Identity

A mycelium tangle bounded by a circle — the master mark, its exploration sheet, and its first festival moment.

The brief: make biology feel engineered. Twelve directions were drawn — helixes, flasks, monograms — before the answer arrived from the organism itself: a mycelial network, clipped by a perfect circle, precise enough for a pharma label and alive enough for a festival post. The chrome stays neutral so one teal reads as the signal.