Sub-brands

Five product sub-brands proposed under the Azoth house — Mushroomworks, MycoActives, Kavaka, Lion's Mane, The Naturalist.

One house, many fruiting bodies. Each proposed line gets its own mark — a mushroom that reads as a growth arrow, a bolt-stemmed cap, a leaf-gilled monogram — while staying inside the parent's teal-and-grey grammar. Sheets show the system thinking: lockups, reverses, and typography tested together, not logo-by-logo.